Twenty-seven organizations, five continents, one way of working: film in the field, cut every story for social, and put it in front of the 200 million people a year who follow Are You Happy. This is what happened.
The problem each team walked in with, what we filmed, and what the numbers did in the first thirty days.
A year-end appeal on the calendar and a Gen Z audience that mail and TV had never reached.
Short-form stories of CMN families and staff, built for TikTok and pushed through our Are You Happy channels as well as theirs.
A 1.4-million-member service organization whose best stories were happening on three continents at once, with no single crew able to be there.
Creators from our network filmed Lions volunteers in Melbourne, Turkey and Kosovo, and we cut every story for social as one campaign.
Eunie’s Buddies pairs experienced parents with new parents of children with IDD, but the program needed mentors and mentees, and its ads cost too much per lead.
Real family stories cut from footage they already had, under one line, “We See You”, plus a supporter-led UGC campaign with 32 submitted videos.
Slack threads, texts and LinkedIn posts, reproduced word for word.
Filter by cause to find a nonprofit like yours. Hover a card to watch, click for the full story.
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