Children’s Miracle Network Hospitals (CMN) supports 158 children’s hospitals across the U.S. and Canada, helping provide critical treatment and healthcare services to over 10 million kids each year.

Increase year-end donations by reaching new audiences—especially Gen Z—through emotionally driven content.

We produced short-form videos featuring CMN families and staff, shared across CMN’s channels and our “Are You Happy” platforms. Content focused on emotional storytelling with clear calls to action.

The campaign boosted impressions, engagement, and follower growth. “This collaboration was definitely successful in increasing our key metrics,” said Sana James of CMN. The content also helped CMN reach Gen Z on TikTok - an audience previously difficult to engage.