Search for Common Ground is an international non-governmental organization founded in 1982, dedicated to moving the world away from adversarial approaches and toward cooperative solutions. As the world’s largest peacebuilding organization, they operate in over 30 countries, employing diverse methods to end violent conflict and build healthy, safe, and just societies
Search for Common Ground sought to document and showcase their global peacebuilding efforts across multiple continents. Their goal was to capture authentic stories from regions where their teams couldn’t always be present, thereby increasing visibility, engaging new audiences, and strengthening relationships with existing supporters.
We leveraged our extensive content creator network to document Search for Common Ground’s critical work in countries such as Mexico, Kenya, and South Sudan. This decentralized approach ensured that impactful narratives were brought to light, even in regions where the organization’s team couldn’t be on the ground.
The collaboration resulted in engaging video content distributed across various platforms, enabling Search for Common Ground to reach new audiences and deepen connections with existing supporters. The authentic storytelling resonated well with their audience, helping bring real stories of peace to life and advancing the organization’s mission to transform conflict worldwide.
When Search for Common Ground sought to showcase their global peace-building efforts, they partnered with Happy Productions to bring their mission to life through compelling storytelling. By leveraging our network of 20,000 expert content creators, we documented their critical work in countries like Mexico, Kenya, and South Sudan. These were regions where their own team couldn’t always be present, but our creators were on the ground, capturing powerful stories that might have otherwise gone untold.
From the vibrant streets of Washington D.C. during International Peace Day to the remote corners of Africa, our creators highlighted the transformative impact of Search for Common Ground’s initiatives. These stories shone a light on the organization's dedication to fostering peace and resolving conflict, making their efforts visible to audiences worldwide.
The collaboration resulted in dynamic video content distributed across various social media platforms. This content not only helped Search for Common Ground connect with new audiences but also deepened their relationship with existing supporters. By showcasing real-time events and ongoing projects, the campaign emphasized the authenticity and urgency of their work.
By the campaign’s conclusion, Search for Common Ground had reached hundreds of thousands of people globally with impactful content that resonated deeply. This partnership demonstrated how decentralized, skilled content creators can amplify a nonprofit’s mission, bringing powerful stories of peace and hope to life in ways that traditional methods cannot achieve.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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