Established in 1979, Feed the Children is a nonprofit organization dedicated to alleviating childhood hunger. Its mission is to provide hope and resources for those without life’s essentials, delivering food, daily necessities, educational supplies, and disaster relief to children and families in need across the United States and in eight countries worldwide. 

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Feed the Children aimed to increase awareness of their initiatives by showcasing the tangible impact of their programs in various communities. The goal was to highlight the organization’s efforts in providing food and essentials to children and families, thereby inspiring further support and engagement.

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We rooted our storytelling in a powerful, human-centered truth: food builds community. Each piece of content focused on the emotional and social impact of nourishment. How it brings people together, restores dignity, and offers hope. We also created long form content focusing specifically on a long term donor who has been donating to FTC since the early 1990s, leaving a long standing impact on the organization.

Our campaign effectively showcased the dedication of Feed the Children in combating childhood hunger. The content resonated with audiences, and lead to increased awareness and engagement across all social media platforms. By bringing attention to the organization’s critical work, the campaign contributed to a broader understanding of the issues surrounding child hunger and the importance of supporting initiatives that address these challenges.