Happy Productions Case Studies: Proven Strategies to Grow Nonprofits’ Reach and Revenue
At Happy Productions, we don’t just create videos, we deliver measurable impact. Our nonprofit clients have seen engagement rates skyrocket, donations soar, and supporter bases expand through authentic storytelling. Below, we’re pulling back the curtain on some of our most successful case studies to show exactly how we do it.
🎥 Feed the Children: Fighting Hunger with Authentic Stories
Objectives: Increase awareness of childhood hunger and mobilize donors.
Strategy: We produced a series of documentary-style videos at events in Denver, Texas, and Utah, capturing interviews with staff, volunteers, and families.
Results: The videos resonated deeply, driving increased engagement across all social platforms and inspiring donations to support Feed the Children’s mission.
🎥 Heifer International: Empowering Women Farmers
Objectives: Share stories of women farmers in Honduras working to end hunger through sustainable agriculture.
Strategy: On-the-ground footage highlighting the farmers’ challenges and successes, optimized for social platforms like Instagram and TikTok.
Results: 163,000+ video views in just one week, generating new donations and helping move closer to Heifer’s $1.8 million fundraising goal.
🎥 Water.org: Growing Engagement for Global Impact
Objectives: Expand social media reach to educate and activate supporters about the water crisis.
Strategy: Captured compelling content in Boston and Kansas City to spotlight Water.org’s innovative financial solutions, distributing across Instagram, TikTok, and Facebook.
Results: Engagement grew by over 52% in one month, with a 53% increase in likes and 3.4% more comments, proving storytelling drives meaningful interaction.
🎥 NDSS Buddy Walk: Celebrating Inclusion
Objectives: Document the 30th Annual Buddy Walk in New York City, showcasing the joy and impact of the event.
Strategy: Interviews, highlight reels, and authentic participant stories from Times Square to Central Park.
Results: Reached thousands online and engaged 2,500+ attendees, making the milestone event the most visible in NDSS history.
These case studies prove the power of nonprofit video marketing done right: real stories, strategic distribution, and clear calls-to-action that drive donations and engagement.
