STORMWATER & LEAD PIPE PUBLIC EDUCATION

Public Education Videos for Stormwater Permits and Lead Service Line Outreach

For towns, councils of governments and water utilities that are required to educate residents every year and are still relying on brochures.

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National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
It's in your permit

Public education isn't optional. It's a permit condition.

Municipal stormwater (MS4) permits require a public education and outreach program, and water systems must notify customers about lead and unknown service lines. Many towns meet this with a brochure on a website. Short videos reach more residents, and they're easy to document in your annual report.

Implement a public education program to distribute educational materials.

CT DEEP MS4 General Permit, Section 6(a)(1)

Notification must be repeated on an annual basis by December 31st beginning in 2025.

CT DPH Circular Letter #2025-14, lead service line material notification (40 CFR 141.85(e)(2))
Fixed-scope kits

Kits for towns, regions and utilities

Fixed scope and fixed deliverables you can cite in your annual report. Produce once for a region, then give every town its own version.

Most requested

Stormwater Education Kit

Three short videos on what residents can do: what goes down the storm drain, lawn care and pet waste, and how to report illicit discharges.

  • 3 videos, 60–90 seconds each
  • Social and website versions
  • Captions and language versions
  • Your town or utility name and contact on every end card
Get a quote
Regional license

Council of Governments Edition

One set of stormwater or water-quality videos produced for a whole region, with a separate version for each member town.

  • Shared master videos
  • A localized end card per town
  • One project, many permits covered
  • Delivered as a ready-to-post package per town
Get a quote
Water systems

Lead Service Line Outreach Kit

Explains what a lead or unknown service line means, how residents can check theirs and how your replacement program works.

  • 3 short explainers
  • Versions for bill inserts, QR codes and social media
  • Captions and language versions
  • Customer-service line on every end card
Get a quote
In every kit

Built to be used, not just made

  • Vertical (9:16) and horizontal (16:9) versions for social media, websites, waiting-room screens and events
  • Burned-in captions, so videos work with the sound off
  • Versions in the languages your community speaks
  • Your logo, phone line and next step on every end card
  • You own the finished files and all raw footage
  • Plain-language scripts you approve before anything is filmed
Beyond video

The rest of your outreach, handled too

Most messaging requirements ask for more than one format. We can deliver the whole package around the same approved script, so every piece says the same thing.

  • Social media graphics and a ready-to-post content calendar
  • Print-ready flyers, posters and handouts that match the videos, in each language
  • Photography of your programs, events and community
  • Filming of town halls, workshops and enrollment events
  • A short delivery summary you can attach to your grant or permit report
How it works

From requirement to ready-to-post

01

Send your permit or plan

Share your stormwater management plan, notification letter or outreach goals.

02

Approve the script

We translate the technical requirement into plain language you approve.

03

We film and edit

On location in your town: storm drains, streets, your crews and residents.

04

Publish and report

Ready-to-post files and a delivery list for your annual report.

Public proof: "Coverage at Risk"

For the State of Connecticut Commission on Racial Equity in Public Health, we produced "Coverage at Risk," a short documentary on how federal Medicaid changes hit Connecticut residents and providers. Scripted with Health Equity Solutions, filmed on location, revised through staff review, and screened to open the Commission's Forum on Health Coverage Policy for legislators and policy staff.

It's the same process your public education needs: a technical subject, made plain, checked by agency staff before release.

Read the case study  ·  Download our capability statement

Other clients include Lions Clubs International, Children's Miracle Network Hospitals, Heifer International, Search for Common Ground and Water.org.

Who we work with

Built for public education requirements

  • Municipal public works and engineering departments (MS4 permittees)
  • Regional councils of governments and stormwater coalitions
  • Water utilities and water authorities
  • Local health departments and districts
  • Engineering firms that manage permit compliance for towns
  • Watershed associations and conservation districts
Questions

Frequently asked

We're a public agency. How do we buy this?

We follow your procurement process, whether that's a quote under your small-purchase threshold, a bid, or a cooperative contract. Tell us which portal or bidders list you use and we'll register.

How fast can you turn it around?

We're a Connecticut studio with an editing team at scale, so the timeline usually depends on script approval, not production. Tell us your deadline (an enrollment date, a campaign week, a permit report) and we'll plan backwards from it.

Can one project cover several towns?

Yes. That's what the Council of Governments Edition is for: shared master videos, with a separate end card for each town.

We don't have footage or a camera-ready spokesperson. Is that a problem?

No. We script, film on location with your staff or community members, or build the videos from graphics and voiceover when filming isn't practical.

Replace the brochure with something residents will watch.

Tell us what your grant, permit or program requires you to communicate. We'll come back with a fixed scope and timeline.

Plan my videosCapability statement
Other messaging kits
See What Our Clients Say
We’ve partnered with nonprofits of all sizes and missions, and their results speak for themselves.
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Lenka
I have to say, you and your team are absolute geniuses when it comes to content marketing! I absolutely love the videos!
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EDILAH EJ JORDAN
You guys just put the biggest smile on my face
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Chelsea Glass
Love love love the UGC videos! Happy to run those as ads as soon as they're up!
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Neil-Vohra
The team are brilliant with what you did to the videos!! Love love love!
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Edee Gonzalez
We are so excited to see the increased engagements, views, and reach! Great job to everyone whose worked so hard on these campaigns
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Nida
This is great! Monthly donations are awesome! Thanks for keeping us posted
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Morgan
Hi All, I just finished reviewing the videos and wow they are so powerful! I really loved what you all did with them!
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Kara Schectman
Thank you soo much, the videos are PERFECT! Bravo, Bravo, bravoo!!!!
Portrait of Kalindi Cordero
Kalindi Cordero
YAYY, i love your videos, manifesting more of these
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Joana
OMG!!! Sooo cool!! Thank you guys for the videos
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Sydney
I really enjoyed our call today! Thank you SO much! This is really helpful.
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Kara Schectman
Yes! Thank you!! Bravo, Bravo, Bravo!!
Portrait of Kalindi Cordero
Kalindi Cordero
YAYY, i love your videos, manifesting more of these
Portrait of Morgan
Morgan
Hi All, I just finished reviewing the videos and wow they are so powerful! I really loved what you all did with them!
Portrait of Morgan
Joana
OMG!!! Sooo cool!! Thank you guys for the videos
Portrait of Kara
Kara Schectman
Thank you soo much, the videos are PERFECT! Bravo, Bravo, bravoo!!!!
Portrait of Morgan
Sydney
I really enjoyed our call today! Thank you SO much! This is really helpful.
Portrait of Chelsea Glass
Chelsea Glass
Love love love the UGC videos! Happy to run those as ads as soon as they're up!
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