FOR AWARENESS CAMPAIGNS & CAMPAIGN BRANDS

Your Mission Is to Change Minds. Video Is How People Hear You.

A monthly video team for nonprofits whose core job is educating the public on one issue: street interviews, creator-led videos and PSAs for every campaign brand you run.

Plan a month of contentSee how it works
National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
National Down Syndrome Society logovectorSeriousFun Children's Network logovectorJA Worldwide logovectorDream.org logovectorLions Clubs International logovectorFeed the Children logovectorDKMS logovectorSearch for Common Ground logovectorBlue Zones logovectorThe Climate Reality Project logovectorProject HOPE logovectorWater.org logovectorHeifer International logovectorInnocence Project logovectorGoodPower logovectorKids in Need of Defense (KIND) logovectorSoles4Souls logovectorAll Hands and Hearts logovectorInheritance of Hope logovectorBaitulmaal logovectorChildren's Miracle Network Hospitals logovectorCrisis Text Line logovector
The problem

Your audience scrolls past carousels. Your team can't film every week.

Education-first nonprofits are measured by how many people they reach and move. The feeds that reach those people are video-first, and most comms teams are two or three people covering everything else too. Running separate campaign brands multiplies the load.

Short-form video is now the default format on Instagram, TikTok and YouTube.

What your audience watches, and what the platforms reward

One message, many voices: real people on the street, local creators, and the people you serve.

How we make persuasion feel like conversation
Ongoing programs

One team for every campaign you run

Retainers built around your reach goals, not one-off shoots.

Most requested

Monthly Campaign Engine

A steady batch of short videos every month for one campaign or brand, planned against your audience and your reach goal.

  • New short videos every month
  • Street interviews and creator-led formats
  • Unlimited edits and revisions
  • Monthly performance review
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Multi-brand

Campaign Brand Portfolio

For organizations running several campaigns or white-label brands. One team, one workflow, a distinct voice for each brand.

  • Separate content plan per brand
  • Local creators in the states you target
  • Shared approvals, one point of contact
  • Rollover if a batch slips
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Launch

Campaign Launch Pack

Everything a new campaign needs to go live: hero PSA, cutdowns and a first month of social content.

  • 60-second hero PSA
  • 15- and 30-second cutdowns
  • First month of social videos
  • Thumbnails and captions
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In every month

Built to be posted, not just made

  • Vertical (9:16) for Reels, TikTok and Shorts, plus horizontal (16:9) for YouTube, websites and classrooms
  • Burned-in captions, so videos work with the sound off
  • Versions in the languages your audience speaks
  • Your call to action on every end card: sign up, enroll, train, donate
  • You own the finished files and all raw footage
  • Scripts and talking points you approve before anything is filmed
Beyond video

The rest of the content engine, handled too

Education campaigns run on more than one format. We deliver the pieces around each video from the same approved message, so everything says the same thing.

  • Carousels, social graphics and a ready-to-post content calendar
  • Thumbnails, captions and copy for each platform
  • Photography of your programs, students and events
  • Filming of events, trainings, competitions and galas
  • A monthly report on views, reach and the sign-ups your videos drove
How it works

From mission to monthly content

01

Share the goal

Tell us who you need to reach, what they should do next, and how you measure it.

02

Approve the plan

We map a month of videos to your audiences and your calendar. You approve the messages.

03

We film and edit

New shoots where they count, plus edits from the footage you already have.

04

Post, measure, repeat

Ready-to-post videos every week, a monthly review of what worked, and the next month built on it.

Proof: three campaign brands, every month

For Good Power (formerly Action for the Climate Emergency), we produced monthly video batches for three of its campaign brands at once: one teaching rural communities in conservative states about the benefits of solar, one showing Americans why electric vehicles save money, and one connecting world disasters to the climate crisis, filmed with local creators from Nevada to Brazil.

Each brand had its own audience and its own voice. We ran them as one program, with monthly batches, rollover when a shoot slipped and one team the client could call.

See our case studies  ·  Download our capability statement

Other clients include NFTE, Junior Achievement, Lions Clubs International, Children's Miracle Network Hospitals, Heifer International, Search for Common Ground and Water.org. Our "I Am That Warrior" campaign for the Navy SEAL Foundation produced the most-viewed video in the Foundation's history within 30 days.

Who we work with

Built for nonprofits that exist to educate the public

  • Climate, clean energy and electrification education campaigns
  • Public-health awareness campaigns: tobacco, vaping, substance use, mental health
  • Financial literacy, consumer protection and benefits awareness
  • Civic, voter and media-literacy education
  • Advocacy groups running several campaign brands or white labels
Questions

Frequently asked

Can you match each brand's voice?

Yes. Each brand gets its own content plan, look and talent. One team keeps them consistent and on schedule.

How fast can you turn content around?

We're a Connecticut studio with an editing team at scale and a network of creators across the US and abroad, so most videos are edited within days of filming.

Do you film where our audience lives?

Yes. We recruit local creators and crews in the states and countries you target, so the faces and accents match your audience.

How do we know it works?

We report views, reach and the actions your videos drive every month, and our social media channels have 5M+ followers and about 200M viewers a year, so we know what people actually watch.

Make every campaign impossible to scroll past.

Tell us who you need to reach and what they should do next. We'll come back with a monthly plan.

Plan a month of contentCapability statement
More ways we help
See What Our Clients Say
We’ve partnered with nonprofits of all sizes and missions, and their results speak for themselves.
Portrait of Lenka
Lenka
I have to say, you and your team are absolute geniuses when it comes to content marketing! I absolutely love the videos!
Portrait of Edilah EJ Jordan
EDILAH EJ JORDAN
You guys just put the biggest smile on my face
Portrait of Chelsea Glass
Chelsea Glass
Love love love the UGC videos! Happy to run those as ads as soon as they're up!
Portrait of Neil Vohra
Neil-Vohra
The team are brilliant with what you did to the videos!! Love love love!
Portrait of Edee Gonzalez
Edee Gonzalez
We are so excited to see the increased engagements, views, and reach! Great job to everyone whose worked so hard on these campaigns
Portrait of Nida
Nida
This is great! Monthly donations are awesome! Thanks for keeping us posted
Portrait of Morgan
Morgan
Hi All, I just finished reviewing the videos and wow they are so powerful! I really loved what you all did with them!
Portrait of Kara
Kara Schectman
Thank you soo much, the videos are PERFECT! Bravo, Bravo, bravoo!!!!
Portrait of Kalindi Cordero
Kalindi Cordero
YAYY, i love your videos, manifesting more of these
Portrait of Morgan
Joana
OMG!!! Sooo cool!! Thank you guys for the videos
Portrait of Morgan
Sydney
I really enjoyed our call today! Thank you SO much! This is really helpful.
Portrait of Kara
Kara Schectman
Yes! Thank you!! Bravo, Bravo, Bravo!!
Portrait of Kalindi Cordero
Kalindi Cordero
YAYY, i love your videos, manifesting more of these
Portrait of Morgan
Morgan
Hi All, I just finished reviewing the videos and wow they are so powerful! I really loved what you all did with them!
Portrait of Morgan
Joana
OMG!!! Sooo cool!! Thank you guys for the videos
Portrait of Kara
Kara Schectman
Thank you soo much, the videos are PERFECT! Bravo, Bravo, bravoo!!!!
Portrait of Morgan
Sydney
I really enjoyed our call today! Thank you SO much! This is really helpful.
Portrait of Chelsea Glass
Chelsea Glass
Love love love the UGC videos! Happy to run those as ads as soon as they're up!
I Want Results Like These
Connect with Our Team
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Our projects start at $5,000.

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