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For over 30 years, Midwest Young Artists Conservatory (MYAC) has fostered a dynamic and inclusive environment for nearly 1,000 young musicians across Chicagoland and beyond. Through world-class orchestral, jazz, choral, and chamber music ensembles, MYAC empowers youth through the transformative power of music.
The goal of the campaign was to raise awareness for MYAC and support their efforts to build a dedicated concert hall - a permanent home that reflects the caliber of their programming and the community they serve.
We grounded our storytelling in a universal, human-centered truth: music brings people joy. By highlighting the emotional impact MYAC has on students, families, and audiences, we created compelling content that showcased the need, and the heart, behind the concert hall initiative.
The campaign provided MYAC with high-quality content to present to board members and share at public town hall meetings. These assets played a key role in building community support, helping MYAC move forward with securing building permits and advancing their vision for a new concert hall.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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