Search for Common Ground is an international non-governmental organization founded in 1982, dedicated to moving the world away from adversarial approaches and toward cooperative solutions. As the world’s largest peacebuilding organization, they operate in over 30 countries, employing diverse methods to end violent conflict and build healthy, safe, and just societies

Search for Common Ground sought to document and showcase their global peacebuilding efforts across multiple continents. Their goal was to capture authentic stories from regions where their teams couldn’t always be present, thereby increasing visibility, engaging new audiences, and strengthening relationships with existing supporters.

We leveraged our extensive content creator network to document Search for Common Ground’s critical work in countries such as Mexico, Kenya, and South Sudan. This decentralized approach ensured that impactful narratives were brought to light, even in regions where the organization’s team couldn’t be on the ground.

The collaboration resulted in engaging video content distributed across various platforms, enabling Search for Common Ground to reach new audiences and deepen connections with existing supporters. The authentic storytelling resonated well with their audience, helping bring real stories of peace to life and advancing the organization’s mission to transform conflict worldwide.