Project HOPE is an international health and humanitarian aid organization founded in 1958, with headquarters in Washington, D.C. It operates in over 36 countries, delivering programs that strengthen health systems, respond to crises, and train medical personnel

The goal of this campaign was to spotlight a local clinic and amplify the voices of the healthcare workers behind the scenes. We aimed to reveal the human side of their work and shed light on the needs of an often-overlooked community.

We focused on capturing authentic stories in a region that rarely receives the attention it deserves. We helped streamline Project HOPE’s video production process and established a cohesive visual identity that elevated their brand presence.

After the campaign launched, total engagement saw a notable increase compared to the prior period. Likes drove over 95% of total interactions. Showing that a simple strategy paired with authentic moments can boost engagement and meaningfully spotlight healthcare professionals in underrepresented regions.