The National Eating Disorders Association (NEDA) is the leading U.S. nonprofit organization dedicated to supporting individuals and families affected by eating disorders. NEDA raises awareness, provides resources, and advocates for prevention, cures, and access to quality care.
NEDA aimed to increase awareness and drive participation in their Milwaukee NEDA Walk, a community event designed to raise funds and foster conversations about body image and mental health. The specific goals were to boost event visibility, encourage registrations, and meet a fundraising target to support ongoing programs and services.
Happy Productions partnered with NEDA to enhance the Milwaukee NEDA Walk’s outreach through compelling storytelling. Leveraging our extensive content creator network, we captured the essence of the event and shared it across social media platforms. This approach aimed to engage a broader audience, highlighting personal stories and the community’s commitment to addressing eating disorders.
The campaign saw great success! The event-related content got 195,000 views in the first week! The Milwaukee Walk registered 140 participants, and the event raised over $14,000 with contributions continuing to grow, directly supporting NEDA’s programs and services. This campaign demonstrated the power of strategic storytelling and digital engagement in mobilizing communities and generating support for mental health initiatives.
Happy Productions partnered with the National Eating Disorder Association (NEDA) to ignite important conversations about body image and mental health. By leveraging our extensive content creator network, we supported NEDA’s Milwaukee walk, capturing the essence of the event and amplifying its impact across social media platforms.
Our team documented the walk through compelling storytelling, featuring participants, advocates, and NEDA staff sharing their personal connections to the cause. These authentic stories highlighted the importance of NEDA’s work in supporting individuals affected by eating disorders while fostering a sense of community and shared purpose.
Within just one week of launching the campaign, our efforts generated an impressive 195,000 views on social media, significantly boosting awareness around NEDA’s mission. The Milwaukee walk itself saw a remarkable turnout, with 140 participants registering for the event and over $14,000 raised to support NEDA’s programs and initiatives. Donations continued to climb even after the event, reflecting the strong engagement driven by our campaign.
By combining the power of video storytelling with targeted social media strategies, we helped amplify NEDA’s message and inspire action. This collaboration not only increased visibility for NEDA but also underscored the vital role of nonprofit marketing in driving meaningful change for critical issues like mental health and body image awareness.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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