Founded in 1917, Lions Clubs International is a global service organization committed to improving communities through humanitarian efforts. With over 1.4 million members across more than 200 countries, Lions Clubs focus on areas such as vision, hunger, the environment, and disaster relief

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Lions Clubs International aimed to amplify its global philanthropic initiatives by creating localized content that resonates with diverse audiences. The goal was to showcase community service projects worldwide, highlighting the unique challenges and solutions in different regions to inspire increased engagement and support.

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Leveraging our network of 20,000 content creators, we produced localized content in key locations, including Melbourne, Australia; Turkey; and Kosovo. These productions highlighted local community service projects, from disaster relief efforts to community building, capturing the essence of Lions Clubs’ impact in each region. The content was optimized for social media platforms to maximize reach and engagement.

Within the first 30 days of the campaign, the content reached over 200,000 people on social media. This significant increase in visibility not only amplified Lions Clubs International’s message globally but also led to a surge in engagement, attracting new volunteers and supporters across multiple continents.