Kids in Need of Defense (KIND) is a leading international nongovernmental organization dedicated to protecting the rights and well-being of unaccompanied and separated children. KIND ensures that no child appears in immigration court without high-quality legal representation and advocates for policies that uphold children’s rights.

KIND aimed to enhance its digital presence to raise awareness about the challenges faced by unaccompanied migrant children and to highlight the organization’s critical work in providing legal assistance. The goal was to engage a broader audience, foster community support, and drive advocacy through compelling storytelling.

We collaborated with KIND to develop a strategic social media campaign centered on the personal stories of the organization’s dedicated lawyers. By conducting insightful, interview-style videos, we showcased the commitment and impact of these legal professionals. The content was optimized for various social media platforms to maximize reach and engagement, connecting with audiences on an emotional level.

The campaign reached 200,000 people within the first month, significantly increasing awareness of KIND’s mission and the importance of their work. The engaging content not only informed viewers but also inspired them to support KIND’s efforts in advocating for children’s rights, leading to a notable growth in community engagement and supporters.