Junior Achievement is a global nonprofit youth organization founded in 1919, dedicated to preparing young people for employment and entrepreneurship. JA collaborates with local businesses, schools, and organizations to deliver experiential learning programs in work readiness, financial literacy, and entrepreneurship to students worldwide

Junior Achievement aimed to showcase the passion and impact of their programs by highlighting the experiences of staff and students in Cleveland and Pittsburgh. The goal was to create authentic content that would resonate with audiences, demonstrating the organization’s commitment to empowering youth and fostering economic success.

We partnered with Junior Achievement to produce a series of compelling videos. In Cleveland, we captured the dedication of JA staff members, illustrating their roles in delivering impactful programs. In Pittsburgh, we interviewed teachers, current students, and alumni, sharing personal success stories that highlight the effectiveness of JA’s initiatives. The content was optimized for social media platforms to maximize reach and engagement

The campaign successfully brought to life the genuine passion and commitment of Junior Achievement’s staff and the transformative impact on students. Audiences connected deeply with the stories, reinforcing JA’s reputation as an organization that truly invests in the success and well-being of its students. This storytelling approach not only engaged existing supporters but also attracted new advocates to JA’s mission.