Dream.org is a nonprofit that strives to create a future with freedom, dignity, and opportunity by bridging divides across racial, social, and political lines. Dream.org operates through three key initiatives: Dream Green, Dream Justice, and Dream Tech, which tackle issues like pollution, prison reform, and tech industry inequality
Dream.org’s goal was to expand its social media presence to engage a wider audience in its mission, raise awareness about its campaigns, and inspire more people to get involved through donations, advocacy, and volunteer efforts
We developed a content strategy focused on amplifying Dream.org’s three core initiatives. We created short-form video content showcasing their work on environmental sustainability, criminal justice reform, and expanding access to tech careers. By highlighting real stories from impacted communities and emphasizing the organization’s bipartisan, inclusive approach, we were able to create authentic, engaging content that resonated with diverse audiences.
The campaign had a tremendous impact, doubling Dream.org’s social media following in just 7 days. This significant growth in their online presence helped drive greater visibility for their key initiatives, leading to increased engagement and a broader base of support. The compelling content not only attracted new followers but also bolstered participation in advocacy efforts and donations, further advancing Dream.org’s mission
Happy Productions harnessed its global network of expert content creators to produce impactful content from three unique and high-profile locations, demonstrating the power of social media storytelling in driving engagement and awareness. Our team collaborated with Sheriff Higgins, a prominent figure from a popular Netflix documentary, to capture compelling narratives in Arkansas. Simultaneously, we documented the activism and excitement at the Climate Summit in Hollywood, showcasing critical discussions on global sustainability. Finally, we brought the vibrant energy of Lollapalooza in Chicago to life, creating dynamic content that resonated with a wide audience.
These diverse and visually captivating locations provided a unique backdrop that elevated our storytelling, enabling us to connect deeply with viewers. By leveraging high-profile personalities, major events, and the expertise of our creators, we produced content that not only entertained but also amplified social causes.
The results speak volumes about the effectiveness of this strategy. Within just one month, our TikTok following surged by over 3,000, showcasing the reach and relevance of our work. This growth underscores how combining nonprofit marketing expertise, storytelling, and social media strategies can significantly enhance a brand’s message, expand its audience, and promote meaningful causes on a global scale.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
Answer four questions and we'll email you the plan that fits — what we'd film for your programs, how often, and how that compares to an agency or a full-time hire. No sales call required.
