Founded in 2006 by former U.S. Vice President Al Gore, The Climate Reality Project is a nonprofit organization dedicated to catalyzing a global solution to the climate crisis by making urgent action a necessity across every sector of society. With a global network of 3.5 million activists, the organization focuses on education, advocacy, and training to promote climate solutions worldwide
The Climate Reality Project needed to amplify its message and raise awareness about the urgency of climate action. Their goal was to leverage high-profile events and social media to engage a global audience, inspire action, and solidify their leadership in the climate movement.
At their flagship event in New York City, we produced high-quality video content featuring key speakers, including Al Gore and celebrity activist Jonathan Scott. To expand their reach, we utilized our global network of content creators to capture and share stories from their event in Rome, Italy. These creators produced dynamic, localized social media content, ensuring the campaign tells the true stories of impact.
The campaign achieved extraordinary results, with a reach of 36 million. The video and social media content raised awareness and inspired action, turning the spotlight on the climate crisis and amplifying The Climate Reality Project’s mission. By leveraging the power of storytelling and digital reach, we helped transform their events into impactful moments that extended far beyond the stage.