Founded in 2006 by former U.S. Vice President Al Gore, The Climate Reality Project is a nonprofit organization dedicated to catalyzing a global solution to the climate crisis by making urgent action a necessity across every sector of society. With a global network of 3.5 million activists, the organization focuses on education, advocacy, and training to promote climate solutions worldwide
The Climate Reality Project needed to amplify its message and raise awareness about the urgency of climate action. Their goal was to leverage high-profile events and social media to engage a global audience, inspire action, and solidify their leadership in the climate movement.
At their flagship event in New York City, we produced high-quality video content featuring key speakers, including Al Gore and celebrity activist Jonathan Scott. To expand their reach, we utilized our global network of content creators to capture and share stories from their event in Rome, Italy. These creators produced dynamic, localized social media content, ensuring the campaign tells the true stories of impact.
The campaign achieved extraordinary results, with a reach of 36 million. The video and social media content raised awareness and inspired action, turning the spotlight on the climate crisis and amplifying The Climate Reality Project’s mission. By leveraging the power of storytelling and digital reach, we helped transform their events into impactful moments that extended far beyond the stage.
Amplifying Climate Action: Happy Productions and The Climate Reality Project
The Climate Reality Project, a global leader in advocating for environmental sustainability, sought to amplify their message and inspire action on a global scale. To achieve this, they partnered with Happy Productions to create a campaign that would resonate across continents and drive widespread awareness about the urgency of climate change.
The journey began at their flagship event in New York City, where Happy Productions captured compelling footage of world-renowned environmental leaders, including former Vice President Al Gore, and celebrity activists like Jonathan Scott of Property Brothers fame. The content highlighted thought-provoking speeches, impactful discussions, and the passion behind the movement.
To ensure the campaign reached an even wider audience, we extended our efforts to the Climate Reality Project's Rome event. Leveraging our network of 20,000 global content creators, we produced engaging social media content tailored for diverse audiences. This localized approach — a cornerstone of effective advocacy video distribution — enabled us to share the message of climate action in ways that resonated across cultures and demographics.
The results were extraordinary. The campaign reached over 36 million people worldwide, sparking conversations and driving engagement across multiple platforms. Viral videos from the events not only informed but also inspired millions to take meaningful action in the fight against climate change. This is the power of mission-driven storytelling for social impact — when the message is urgent and the content is authentic, the reach is limitless.
This partnership not only amplified the Climate Reality Project's message but also showcased how combining high-impact content with a strategic nonprofit video approach can turn events into global movements — making a lasting impact in the fight for a sustainable future.
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The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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