Autism Speaks
Background

Autism Speaks is a leading nonprofit organization dedicated to promoting solutions across the spectrum and throughout the lifespan for individuals with autism and their families. They focus on advocacy, support, increasing understanding and acceptance, and advancing research into causes and better interventions for autism spectrum disorder and related conditions

Objectives

Autism Speaks aimed to share the impactful stories of families benefiting from Augmentative and Alternative Communication (AAC) devices. The goal was to use social media to amplify these personal narratives, fostering a deeper connection with audiences while raising awareness about the organization’s mission and initiatives

Implementation

We worked with Autism Speaks to produce a series of heartfelt videos highlighting the stories of families who have experienced life-changing benefits from AAC devices. In Austin, Texas, we captured the story of a dedicated staff member and her two children. In Baltimore, Maryland, we documented another family’s unique story to provide even more personal stories and perspectives. These videos were optimized for social media platforms, ensuring the content resonated deeply with viewers and aligned with Autism Speaks’ messaging.

Results & Impact

The stories resonated with viewers, fostering meaningful engagement and generating awareness about the critical role Autism Speaks plays in improving communication for individuals with autism. By elevating these personal narratives, Autism Speaks strengthened its digital presence and connected with new and existing supporters in a powerful way.

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