The Happy People Foundation, online as the “Are You Happy?” show, is a nonprofit dedicated to sharing the stories of individuals worldwide through short-form videos and interviews. The organization’s mission is to explore what happiness means to different people across cultures, giving a voice to those who share their journey of finding joy in life’s simplest moments.

The primary objectives were to capture meaningful content at volume while maintaining a high standard of quality and engagement. Additionally, the goal was to expand social media reach and engage the audience through fundraisers and other charitable initiatives.

The strategy focused on balancing content scalability with quality. We used man-on-the-street style videos for fast-turnaround, high-volume content while still being curated to ensure it resonated emotionally while maintaining authenticity.

Within just 6 months, the initiative gained 1 million followers, and content generated 10 million views in the first 90 days. The “Are You Happy?” series saw extraordinary growth, reaching 4.5 million followers with 15 million monthly viewers. Additionally, the Happy People Foundation raised $60,000 through organic content alone, leveraging the trust and loyalty of its audience.