All Hands and Hearts
Background

All Hands and Hearts addresses the immediate and long-term needs of communities impacted by natural disasters. They mobilize volunteers to rebuild homes, schools, and infrastructure with a focus on sustainability and resilience. Since its inception, All Hands and Hearts has impacted over 1.2 million lives across 20 countries.

Objectives

All Hands and Hearts sought to showcase their disaster recovery efforts following Hurricane Ian. Their goal was to highlight the dedication of their volunteers and and connect with audiences on a national scale, driving engagement and positioning the organization as a leader in disaster recovery.

Implementation

We created a video campaign that highlighted their work in Florida by documenting the efforts of volunteers rebuilding homes and schools, capturing not just their actions but also their motivations. We brought attention to the resilience of the impacted communities and the humanity driving the recovery efforts. The content was designed to amplify the organization’s mission and connect with a broader audience.

Results & Impact

In a matter of weeks, the video campaign gained significant traction across social media, elevating All Hands and Hearts’ national visibility. By shining a spotlight on the volunteers and communities served, the campaign helped position the organization as a trusted leader in disaster recovery, sparking conversations and inspiring greater support for their mission

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