ACE
Background

Action for the Climate Emergency (ACE) is a nonprofit organization dedicated to educating and empowering young people to take action against climate change. By providing resources and platforms for advocacy, ACE mobilizes youth to become leaders in the fight for a sustainable future.

Objectives

ACE aimed to raise awareness about the tangible impacts of climate change on communities across the United States. The goal was to humanize the climate crisis by sharing personal stories of those directly affected, thereby fostering a deeper understanding and motivating collective action.

Implementation

Utilizing our extensive network of content creators, we dispatched local creators to regions recently devastated by natural disasters. In Florida, following Hurricane Idalia and in Southern California, after the wildfires, our teams conducted interviews with survivors, including business owners, farmers, and residents. These authentic narratives were crafted into engaging content optimized for social media platforms, aiming to reach and resonate with a broad audience.

Results & Impact

We successfully reached tens of thousands of viewers. The authentic storytelling sparked critical discussions on social platforms regarding corporate responsibility and environmental sustainability. By putting a human face to the consequences of climate change, the campaign not only raised awareness but also strengthened support for climate action initiatives.

Testimonial