GoodPower, formerly Action for the Climate Emergency (ACE), is a nonprofit working to accelerate the transition to clean energy by building political and cultural support for technologies that lower energy costs, create jobs and improve living standards. At the time of this campaign, as ACE, the organization focused on educating and mobilizing young people to take action on climate change.
GoodPower (then ACE) aimed to raise awareness about the tangible impacts of climate change on communities across the United States. The goal was to humanize the climate crisis by sharing personal stories of those directly affected, thereby fostering a deeper understanding and motivating collective action.
Utilizing our extensive network of content creators, we dispatched local creators to regions recently devastated by natural disasters. In Florida, following Hurricane Idalia and in Southern California, after the wildfires, our teams conducted interviews with survivors, including business owners, farmers, and residents. These authentic narratives were crafted into engaging content optimized for social media platforms, aiming to reach and resonate with a broad audience.
We successfully reached tens of thousands of viewers. The authentic storytelling sparked critical discussions on social platforms regarding corporate responsibility and environmental sustainability. By putting a human face to the consequences of climate change, the campaign not only raised awareness but also strengthened support for climate action initiatives.
Happy Productions partnered with GoodPower (then known as Action for the Climate Emergency, or ACE) to create a powerful series that captured the devastating effects of climate change on communities across the United States. Through our content creator network, we mobilized local influencers and filmmakers to visit regions impacted by natural disasters and interview survivors.
We documented the harsh realities of climate change by visiting states such as Florida after Hurricane Idalia, Southern California following the wildfires, and Texas in the aftermath of the 2021 deep freeze. The personal stories of business owners, farmers, and residents brought a human face to the damage caused by climate change, elevating the conversation around corporate responsibility, particularly for oil and gas companies.
The result? Our series reached thousands of viewers, building momentum for climate activism and sparking critical discussions on social platforms about corporate responsibility and environmental sustainability.
In a bid to promote renewable energy in rural communities, Happy Productions collaborated with the Center for Rural Opportunity and Power (CROP) to showcase the opportunities presented by large-scale solar, wind, and battery storage projects. Through our social media and content creation efforts, we visited six renewable energy farms across five states, including Massachusetts, Maine, and New York.
From a 2.7 MW solar project at Hollis Hills Farm to a 76.5 MW wind farm in Sandy Rivers, Maine, our videos brought to life the benefits of clean energy for rural farmers and landowners. By sharing the experiences of these landowners who had partnered with renewable energy companies, we helped CROP build trust within rural communities.
This campaign resulted in over 150,000 views across platforms, strengthening CROP’s role as a trusted, non-partisan resource for factual information on renewable energy opportunities in rural America.
America Saves enlisted Happy Productions to promote electric vehicle adoption by focusing on the financial benefits for everyday drivers. Utilizing our extensive content creator network, we visited four states—Nevada, Pennsylvania, Arizona, and Connecticut—to capture 60 engaging video interviews with electric vehicle owners.
Our team asked these owners how switching to electric vehicles saved them money and improved their lives, highlighting the environmental and financial perks of going electric. These 60 videos, optimized for platforms like TikTok and Instagram, resonated deeply with viewers, driving conversations about cost savings and environmental responsibility.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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