Free Nonprofit Marketing Resources from Happy Productions
Running a nonprofit comes with enough challenges — marketing your impact shouldn’t be one of them.
That’s why at Happy Productions, we don’t just offer services. We share real knowledge. We believe every nonprofit should have access to the tools they need to grow their online presence, raise more funds, and tell better stories.
Whether you’re a one-person team or leading a large communications department, here’s a look at the free learning resources we’ve built to help you succeed.
1. Video Strategy Guides
Want to know what makes a video go viral? How to use donor interviews effectively? Or how to build a 3-month content plan?
We’ve turned our best insights into practical guides, including:
- How to plan social media video campaigns
- Structuring a donor story to drive emotional response
- Video storytelling tips for impact reports
All available through our free newsletter and consultations.
2. Free Content Calendar Templates
If you're always asking “what should we post?” — this is for you.
Our social media content calendar for nonprofits breaks down weekly post ideas, content types (reels, testimonials, day-in-the-life videos), and campaign suggestions tied to giving seasons, awareness days, and more.
Download it, customize it, and start planning with purpose.
3. Podcast + YouTube Shorts Examples
Every time we launch a major campaign, we take notes — then we share those notes with you.
We break down:
- What worked in our viral campaigns
- How we got 195,000 views in 7 days for NEDA
- What messaging drove 140 signups for the Milwaukee Walk
- How to stretch one 45-minute interview into 25 pieces of short-form content
You’ll find this content on our YouTube, Instagram, and in our strategy sessions.
4. Free Strategy Consultations
This isn’t a sales pitch. It’s a conversation.
We’ll help you understand:
- What kind of content fits your goals
- Where your nonprofit is missing growth opportunities
- What video formats and platforms make the most sense for your audience
No pressure. Just practical help.
