The Happy Productions Course “In-Kind”: Free Social Media Strategy Training for Nonprofits
If you run a nonprofit, you already wear too many hats. Social media is probably one of them. That’s why we created In-Kind — a free course for nonprofit teams to build systems for social media success without needing more time, staff, or budget.
This isn’t a generic crash course. It’s a practical, plug-and-play toolkit built by the same team behind the social strategies that raised $60,000 on TikTok and reached 200+ million people globally.
What’s Inside “In-Kind”
📅 Content Calendars
Tired of asking “what should we post today?” We’ve got you covered. You’ll get ready-to-use monthly calendars with creative prompts and formats that work across Instagram, TikTok, and YouTube Shorts.
📈 Evergreen Systems
No fancy editing needed. Just repeatable systems for:
- Sourcing content from staff or clients
- Reposting to multiple platforms
- Keeping your feed active and aligned with your mission
🎓 Case Studies That Actually Help
We show you exactly how we:
- Raised $60,000 in donations organically on TikTok
- Grew nonprofit accounts like Crisis Text Line and Children’s Miracle Network
- Reached young donors with short-form video, storytelling, and zero paid ads
🎥 Fundraising on Instagram + TikTok
You’ll learn:
- What kinds of videos drive donations
- How to integrate storytelling into donor campaigns
- Why vertical video is your biggest untapped opportunity
🧰 Tools + Templates
- Caption formulas
- Storyboarding outlines
- Planning sheets
- Creator briefs
Everything you need to build and manage a high-impact social presence.
Who Is This For?
- Nonprofits with no social media team
- Comms teams with limited time
- Founders or Executive Directors doing it all
- Volunteers managing content part-time
- Any mission-driven org trying to reach younger audiences
Why We Built It
We’ve helped nonprofits:
- Raise millions through video
- Hit 500k+ reach with one campaign
- Grow followings from 0 to 100k+
- Build entire content libraries in a single day
And we realized — every nonprofit deserves access to these strategies, whether they hire us or not.
How to Get It
Just visit happyproductions.me and request the In-Kind course. No paywall. No hidden costs. Just powerful strategy, templates, and tools — free.
