Established in 2006, Soles4Souls is a nonprofit organization dedicated to turning unwanted shoes and clothing into opportunities by keeping them from going to waste and putting them to good use—providing relief, creating jobs, and empowering people to break the cycle of poverty

Soles4Souls wanted to increase awareness of their mission and inspire tangible action from a global audience. They aimed to significantly boost social media engagement, drive donations, and connect with new supporters by showcasing the real-world impact of their programs. Additionally, they sought to encourage in-person contributions through campaigns that bridged digital storytelling with community engagement.

We partnered with Soles4Souls to launch a global content campaign. Using our network of 20,000 content creators, we captured authentic stories from remote and urban locations, bringing their mission to life through compelling social media content. A highlight of the campaign was a New York City shoe drive, where we inspired a strong in-person turnout, blending digital and real-world engagement seamlessly.

The campaign delivered extraordinary results, driving a 500% increase in social media engagement. Soles4Souls gained new followers, donors, and community members who connected deeply with their mission. The combination of impactful storytelling and targeted social campaigns significantly boosted awareness and donations.