For brands that make a positive impact

Ten videos of real people talking about your brand.

One market. One production day. $995. We send a creator to your city, stop strangers on the street, and ask the one question that gets them talking about what your company actually does for people — then hand you ten finished vertical videos, captioned and cleared, in about a week.

Book a call
20 minutes. We pick the market and write the question together.
Content that doesn’t look like an ad
Signed releases — yours to run anywhere, forever
Featured on the Are You Happy pages
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still
Street interview still

This is the format.

Not an ad. Not a testimonial shot in your lobby. A real person, on a real street, answering one good question — cut for the feed. Tap any of them.

Rob Schneider street interview for You Can Do It Foundation
Rob Schneider
1 min
stopped, asked, on camera
You Can Do It Foundation
Bill Murray street interview
Bill Murray
32 sec
stopped on the street, on camera
the interview nobody expected
Soles4Souls street interview
Soles4Souls
500%
increase in engagement rate
shoe donation drive
Best Buddies street interview
Best Buddies
80%
lower cost per lead
friendship campaign
The Climate Reality Project street interview
The Climate Reality Project
36M+
organic reach
two countries
Search for Common Ground street interview
Search for Common Ground
500K+
organic reach
peacebuilding
DKMS street interview
DKMS
1,350
new stem cell donors
donor registry drive
Junior Achievement street interview
Junior Achievement
39
videos from the field
students and mentors
Water.org street interview
Water.org
53%
increase in engagement
clean water access
KIND street interview
KIND
200K+
organic reach in 30 days
migrant children
Autism Speaks street interview
Autism Speaks
1 day
four videos, 50,000+ reach
AAC devices
Are You Happy street interview
Are You Happy
4.5M
followers built asking one question
the original format

Every clip above came out of a production day like the one you would book. Results as reported by the organization or measured on their channels.

Book a call
We will show you the full library on the call.

Anyone can hand you clips. We build the story.

This is the actual difference between us and a street-interview shop. They turn up, get the soundbites and leave. We treat the whole engagement as one story about your organization — and every format we shoot has a job inside it.

01
Montage
One question, many answers. Every montage opens on a guiding question and cuts the best bites together. This is the street interview everybody recognises — and it is where we start, not where we stop.
02
Traditional
The idea, told well. A single piece built to educate, inspire or entertain around the one thing your organization wants understood. No question, no gimmick — just the point, landed.
03
Journey
The payoff. Voice-over driven, following our creator into the office, the field, the community — who they met, what surprised them, what changed. It ends on the thing you actually want the viewer to do.
04
Hero & sizzle
The long game. A hero film pinned to the top of your page, and a two-to-three minute horizontal cut that carries into impact reports, grant applications and your website.
Every journey runs on the same spine
Hook → “but then everything changed…” → what actually happened → what you can do about it

What that looks like when the client publishes it

Leadership for the Next Generation, a Dream.org film
Leadership for the Next Generation
Dream.org · We, the Dream
The Next Generation of Changemakers, a Dream.org film
The Next Generation of Changemakers
Dream.org · We, the Dream

Two films we produced for Dream.org, running on their own channel.

Book a call
We will map the arc for your organization on the call.

Soles4Souls, end to end.

One campaign, two videos, in the order we made them. The montage earns the attention. The journey is what you do with it — and it is the part a street-interview shop does not make.

Step one · the montage
Soles4Souls street interview montage
We go to the street and ask one question.
Real people, unscripted, cut from the best answers. This is the format everybody recognises — and on its own it is just a good clip.
then
Step two · the journey
Soles4Souls impact journey film
Then we tell what happened next.
Voice-over driven, following the story past the soundbite and ending on the thing a viewer can actually do. This is what turns attention into action.
500%
increase in engagement rate for Soles4Souls — alongside 150,000+ organic reach and more than 1,000 shoe donations. One market, one arc, two formats.
Book a call
We will sketch your montage and your journey on the call.
Brands and organizations we have filmed for

Why your own footage doesn’t land.

You already know your company does good work. The problem is that you are the one saying it.

Nobody believes a brand talking about itself

Your own ad says you help people. Of course it does. A stranger on the street saying it, unprompted, is a different kind of evidence — and the only kind the feed rewards.

Your best proof is buried in a PDF

The impact report, the case study, the testimonial page. All real, all true, all read by almost nobody outside your organization.

Paid reach keeps getting more expensive

Every year you pay more to reach the same people with content that looks like an ad. Content that doesn’t look like an ad travels for free.

Everyone in your category sounds identical

Same stock footage, same voiceover, same promise. The one thing a competitor cannot copy is what actual people said about you on camera.

Here is the shift. Stop making content about your company and start collecting content about the people your company affects. That is the only storytelling model we have ever used, and it is the reason a page that asks strangers one question outgrew every brand channel we have ever run.

Book a call
20 minutes. We will pick your market and your question.

One day. Ten videos.

No crew flying in. No storyboard. No two-month production schedule.

1

Pick your market and your question

We get on a call and choose the city and the one question that makes people talk about the thing you actually do. That question is the whole product — we have been writing them for six years.

2

We film for one day

A creator from our network of 20,000+ works your market for a day, stops real people and asks. Releases signed on the spot, logged, and handed to you with the files.

3

You get ten videos

Ten finished vertical videos plus ten alternate hooks, captioned and sized for every platform, inside 7–10 business days. Yours to run anywhere, forever.

Book my production day
Your first market is $995. Nothing is charged on the call.

What lands in your drive.

Everything from the day, finished and ready to post. Not a rough cut and an invoice for the rest.

Ten finished vertical videos
Ten alternate hooks for testing
Captions burned in and as .srt
9:16, 1:1 and 16:9 exports
Signed releases for every face
Raw selects from the day
One round of revisions
Paid-ads usage rights, no expiry
A feature on the Are You Happy pages
200M
people reached a year across the Are You Happy pages. When your story fits, your videos run there too — in front of an audience that already comes to watch strangers answer questions.

Who this works for.

The format does not care what you sell. It cares whether a stranger has something real to say about it.

Nonprofits & foundations
Donor acquisition, year-end appeals, program awareness
Insurance & financial services
Trust-building content in a category nobody trusts
Healthcare & wellness
Patient and community voices instead of stock smiles
Consumer products
Real reactions to a real product, in the street, unscripted
Education & training
Students, graduates and employers on what changed
Local & multi-location brands
One market at a time, or ten — same format, same day rate

Not on the list? If people are affected by what you do, there is a question worth asking. Bring it to the call.

The model, with the receipts.

Same approach, different streets. These are field productions where we went out, asked real people real questions, and cut what came back.

The Climate Reality Project
36,000,000+
organic reach
Filmed across 2 countries
DKMS
1,350
new stem cell donors
132 videos from field production
Best Buddies
80%
lower cost per lead
304,000+ organic reach and 19 leads in 30 days
Soles4Souls
500%
increase in engagement rate
150,000+ organic reach, 1,000+ shoe donations
Lions Clubs International
300%
growth in 30 days
200,000 organic reach, filmed in 5 countries
All Hands and Hearts
1
production day
50,000 organic views from a single day in the field

Figures reported by each organization or measured on their own channels.

What clients say when we are not in the room.

Three clients on camera, and screenshots of their written reviews exactly as they were left.

Everyday Life video testimonial
Everyday Life
Video testimonial
Recorded, unedited
Everyday Life Insurance video testimonial
Everyday Life Insurance
Video testimonial
Recorded, unedited
Media Psychology for Smarties video testimonial
Media Psychology for Smarties
Video testimonial
Recorded, unedited
Five star review from Josh Minsky, CEO of SuretysFive star review from Ed BruehlClient feedback rated 4.85 out of 5Five star review for organic growth consultation
Book a call
We will send you references in your category before you book, if you want them.

It works outside the nonprofit world too.

Insurance. Law. Pharmacy. Fashion. Same model, same streets, same team — brands that had something real to say and let strangers say it for them.

@everydaylife_insurance
Life insurance
30M
views in 7 months
100k followers in 5 months · #1 life insurance company on TikTok
@suretys
First-car movement
20M+
views in 6 months
100,000 followers in 6 months · 10M+ Reels views in 90 days
@docentrxofficial
Health & pharmacy
110K
followers in 60 days
around 1 million organic views every month
@lgfgfashionhouse
Fashion house
10M
views
hundreds of job applicants a day
@cartermariolawfirm
Injury law, Connecticut
100K
views in two weeks
locally produced, one market
London
Consumer brand campaign
15M
views in 14 days
16mm long-form plus iPhone short-form

Campaign results reported by each client. Handles shown are the accounts we produced for.

More of the work.

Same arc, different rooms. Consumer brands and nonprofits, the street interviews and the longer pieces they lead to.

Momcozy street interview with new parents
So is this your first?
Momcozy
Street interview, new parents
Consumer brand
Momcozy holiday street interview
Holiday, on the street
Momcozy
Holiday campaign
Filmed on location
Heifer International field interview
Enough capacity for that.
Heifer
Field interview, on the ground
Journey film
Freedom Reads community interview
Books, on the sidewalk
Freedom Reads
Community interviews
Street plus story
Momcozy brand film
Inside the brand
Momcozy
Brand film
Where the street interview leads
NFTE interview film
The longer cut
NFTE
Sit-down interview film
Long-form
100M+
views generated for Momcozy — the same arc we run for nonprofits, pointed at a consumer product.
Book a call
Tell us your category and we will show you the closest thing we have made.

Three ways to get street content.

You have options. Here is what each one actually costs you and what you actually get back.

Side by side
Hire a production crew
the traditional route
Hire a creator
one person, one post
Happy Productions
street interviews · one day
What it costs
Hire a production crew
$15,000–$40,000
crew, travel, kit, post
Hire a creator
$500–$2,000 per video
and you manage each one
Happy Productions
$995 for your first market
ten videos, one day
Who is on camera
Hire a production crew
Actors or your staff
cast, briefed, rehearsed
Hire a creator
The creator
one face, one opinion
Happy Productions
Real people in your market
strangers, unscripted, on the record
What you get for it
Hire a production crew
One hero film
plus a few cutdowns
Hire a creator
One video per brief
then you brief again
Happy Productions
Ten videos and ten alt hooks
enough to actually test
Distribution
Hire a production crew
None
you buy the reach
Hire a creator
Their audience, once
if they post it at all
Happy Productions
The Are You Happy pages
around 200M reached a year
Releases and rights
Hire a production crew
Handled, at agency rates
and usually time-limited
Hire a creator
Usually your problem
and rarely paperworked
Happy Productions
Signed on the spot, no expiry
logged and handed over with the files
To get started
Hire a production crew
Scope, quote, contract
four to six weeks
Hire a creator
DMs and negotiation
per creator, every time
Happy Productions
A 20-minute call
market picked, day booked

$995 is the first-market rate. Multi-market and ongoing programmes are quoted per day — the format and the deliverables do not change.

Here’s the deal.

One market. One production day. Ten finished videos and ten alternate hooks, in your hands inside 7–10 business days, with signed releases and no usage expiry. $995 for your first market.

No retainer
No crew to fly in
Nothing charged on the call
You own everything
Book a call
20 minutes with Atdhe. We pick the market and write the question together.

This is for you if…

Yes, this is you
Your company genuinely makes a positive difference in someone’s life
You need short-form video that doesn’t look like an ad
You’d rather show ten real people than one polished spokesperson
You want to test hooks, not bet everything on one hero film
Probably not for you
You want a scripted brand film with actors and a storyboard
You need every word approved by legal before it’s said
You’re looking for the cheapest freelancer with a gimbal
You can’t point to anything your company actually does for people

Questions we get on every call.

Do we have to be there on the shoot day?

No. That is the point. A creator from our network films your market while your team keeps working. You approve the question beforehand and the cuts afterwards.

What if people say something we don’t like?

It happens, and it is useful. You only publish what you approve — nothing goes out without your sign-off. But the honest answers usually outperform the polished ones, which is why this format works.

Who owns the videos?

You do, outright, with signed releases for every person on camera and no usage expiry. Run them on paid, organic, your site, in a pitch deck, anywhere.

What does “featured on Are You Happy” mean?

When the story fits the page, we run a cut of it on the Are You Happy channels, which reach roughly 200 million people a year. It is not guaranteed on every project — we will tell you on the call whether yours is a fit.

Which cities can you film in?

Most of them. Our creator network is 20,000+ people across the world, so the day rate does not change because your market is Manchester instead of Manhattan.

How fast do we get the videos?

Seven to ten business days from the shoot day for all ten videos and the alternate hooks. Rush is possible — ask on the call.

Can we do more than one market?

Yes, and most brands do after the first one. Same format, same per-day economics, and the videos start compounding once you have enough of them to test hooks against each other.

Somebody out there already has something to say about you.

You just have not asked them yet, and nobody is filming it. One day in one market is all it takes to find out what that footage is worth.

Happy Productions · six years of street interviews · a creator network in 20,000+ places